Identity

I've been trying to create an identity for myself. It's proving to be tricky.
As you can see I've been using my initials within shapes. I want to try and get off this path as it's used so much. I want something different but catchy. I want to come across as confident, creative and approachable. Since creating my first lot of business cards, I'd got feedback which I wasn't expecting. The way in which I'd designed it looked too stylish and upmarket. I'm not into ''fancy'' design and glamour; I like simplicity. So I'm trying to communicate that within my identity.
I'm thinking the way in which I'm going to take this now, is purely using type.