Arndale Centre

I've finally got round to finishing a pdf to send to a shopping centre in Eastbourne! I've just sent it to the manager of the centre too, to get some feedback and anything else which may come of it! :D

I can't believe how long it's taken me to finish it, but I guess it's done now.

I'm pretty happy with it, although I think areas could be improved. It's only a mock up anyways.

I'm aware there's many Arndale Centres around the UK, so I'll be sending this to them too.

Here's hoping I get some good feedback! :D

End of Module Self Evaluation

Well, it's that time again, the end.
I can't say I didn't enjoy this brief, because I wrote it. I did however find it challenging, and a definite experience.
I liked being in charge of a brief. Knowing I can change or alter it is like a safety net. I did find myself getting a little lost at times. Being in charge of something, knowing I can do whatever I like intimidates me a little I have to admit. I'm a very indecisive person, so I'll never fully decide on something until the last minute which is something I need to address.

Writing the brief wasn't as bad as I thought it would be. Having an idea as to what kind of work I want to produce made it easier, so I simply chose a brief I liked the sound of and adapted it to what I wanted to do. Although I've got my interests, it was still difficult choosing exactly what to do as the options were endless. I found my outcomes changed as the brief progressed.

I feel as though I made it harder for myself, which isn't a surprise. I try to pick something relatively simple and straight forward (in the most un-lazy way possible) but somehow I always tend to confuse myself. I'm still working on this, by laying things out. I found action plans really helped, so I knew what needed to be do for when.

I think my time management has really improved during this brief. As I mentioned before, I made action plans which helped me get things done on time, which left me plenty of time to do other things. I usually find myself rushing my outcomes, but it's kind of been a breeze this time round. I'm hoping to keep this up in the future.

Overall I believe my brief was successful. I've always said I've never been able to produce high quality finishes, and I know my outcomes could have been a lot better, but I'm really happy with how they've turned out. I still feel as though the concept and entire meaning of my work is so much more stronger, but I can safely say I'm pleased with what I've produced.

I've thoroughly enjoyed writing a brief for myself to put in to practise, and I look forward to writing more.

Here we are, my identity. I'm relitively happy with it, however, I think I will probably have a play with it some more.
I'm really liking the colours. I couldn't choose between the two as I think they both look and work well.
I've gone for simplicity, although I gave it a little edge with the curves at the beginning and end. It looks a little more classy I reckon.

Type work. Letterhead/Compliment slip

Here's my final compliment slip and letterhead.

I can't say I'm over the moon with them, so I'll be doing them again during Easter. I won't be using the same design either. I've been working on creating a new logo for myself, so this will be used instead. I can't wait to get started!!

Website sketches

Identity

I've been trying to create an identity for myself. It's proving to be tricky.
As you can see I've been using my initials within shapes. I want to try and get off this path as it's used so much. I want something different but catchy. I want to come across as confident, creative and approachable. Since creating my first lot of business cards, I'd got feedback which I wasn't expecting. The way in which I'd designed it looked too stylish and upmarket. I'm not into ''fancy'' design and glamour; I like simplicity. So I'm trying to communicate that within my identity.
I'm thinking the way in which I'm going to take this now, is purely using type.