Sunday, 6 June 2010

Arndale Centre


I've finally got round to finishing a pdf to send to a shopping centre in Eastbourne! I've just sent it to the manager of the centre too, to get some feedback and anything else which may come of it! :D


I can't believe how long it's taken me to finish it, but I guess it's done now.

I'm pretty happy with it, although I think areas could be improved. It's only a mock up anyways.

I'm aware there's many Arndale Centres around the UK, so I'll be sending this to them too.

Here's hoping I get some good feedback! :D

Monday, 31 May 2010

End of Module Self Evaluation


Well, it's that time again, the end.
I can't say I didn't enjoy this brief, because I wrote it. I did however find it challenging, and a definite experience.
I liked being in charge of a brief. Knowing I can change or alter it is like a safety net. I did find myself getting a little lost at times. Being in charge of something, knowing I can do whatever I like intimidates me a little I have to admit. I'm a very indecisive person, so I'll never fully decide on something until the last minute which is something I need to address.

Writing the brief wasn't as bad as I thought it would be. Having an idea as to what kind of work I want to produce made it easier, so I simply chose a brief I liked the sound of and adapted it to what I wanted to do. Although I've got my interests, it was still difficult choosing exactly what to do as the options were endless. I found my outcomes changed as the brief progressed.

I feel as though I made it harder for myself, which isn't a surprise. I try to pick something relatively simple and straight forward (in the most un-lazy way possible) but somehow I always tend to confuse myself. I'm still working on this, by laying things out. I found action plans really helped, so I knew what needed to be do for when.

I think my time management has really improved during this brief. As I mentioned before, I made action plans which helped me get things done on time, which left me plenty of time to do other things. I usually find myself rushing my outcomes, but it's kind of been a breeze this time round. I'm hoping to keep this up in the future.

Overall I believe my brief was successful. I've always said I've never been able to produce high quality finishes, and I know my outcomes could have been a lot better, but I'm really happy with how they've turned out. I still feel as though the concept and entire meaning of my work is so much more stronger, but I can safely say I'm pleased with what I've produced.

I've thoroughly enjoyed writing a brief for myself to put in to practise, and I look forward to writing more.

Monday, 5 April 2010

Tuesday, 23 March 2010


Here we are, my identity. I'm relitively happy with it, however, I think I will probably have a play with it some more.
I'm really liking the colours. I couldn't choose between the two as I think they both look and work well.
I've gone for simplicity, although I gave it a little edge with the curves at the beginning and end. It looks a little more classy I reckon.

Thursday, 18 March 2010

Type work. Letterhead/Compliment slip


Here's my final compliment slip and letterhead.
I can't say I'm over the moon with them, so I'll be doing them again during Easter. I won't be using the same design either. I've been working on creating a new logo for myself, so this will be used instead. I can't wait to get started!!

Wednesday, 10 March 2010

Sunday, 7 March 2010

Identity

I've been trying to create an identity for myself. It's proving to be tricky.
As you can see I've been using my initials within shapes. I want to try and get off this path as it's used so much. I want something different but catchy. I want to come across as confident, creative and approachable. Since creating my first lot of business cards, I'd got feedback which I wasn't expecting. The way in which I'd designed it looked too stylish and upmarket. I'm not into ''fancy'' design and glamour; I like simplicity. So I'm trying to communicate that within my identity.
I'm thinking the way in which I'm going to take this now, is purely using type.